Aladtec Inc. offers an online scheduling and workforce management tool catering to First Responders (Police, Fire, EMS, EMT, Dispatch & more).
Before diving into how we could improve their application, we took at look at their core brand elements to make sure they embodied the foundation we could lean on going forward. We started with their logo.
You will notice that we kept the same font face and removed the rounded stroke intersections to give a solid nod to precision and strength. From there we expanded out to other important "stakes in the ground" brand elements.